We process personal data for the purposes of online marketing, which may include in particular the marketing of advertising space or the display of advertising and other content (collectively referred to as "Content") based on the potential interests of users and the measurement of their effectiveness.
For these purposes, so-called user profiles are created and stored in a file (so-called "cookie") or similar procedure in which the relevant user information for the display of the aforementioned content is stored. This information may include, for example, content viewed, websites visited, online networks used, communication partners and technical information such as the browser used, computer system used and information on usage times. If users have consented to the collection of their sideline data, these can also be processed. The IP addresses of the users are also stored. However, we use provided IP masking procedures (i.e. pseudonymisation by shortening the IP address) to ensure the protection of the user's by using a pseudonym. In general, within the framework of the online marketing process, no clear user data (such as e-mail addresses or names) is secured, but pseudonyms. This means that we, as well as the providers of online marketing procedures, do not know the actual identity of the users, but only the information stored in their profiles.
The information in the profiles is usually stored in the cookies or similar memorizing procedures. These cookies can later, generally also on other websites that use the same online marketing technology, be read and analyzed for purposes of content display, as well as supplemented with other data and stored on the server of the online marketing technology provider.
Exceptionally, clear data can be assigned to the profiles. This is the case, for example, if the users are members of a social network whose online marketing technology we use and the network links the profiles of the users in the aforementioned data. Please note that users may enter into additional agreements with the social network providers or other service providers, e.g. by consenting as part of a registration process. As a matter of principle, we only gain access to summarised information about the performance of our advertisements. However, within the framework of so-called conversion measurement, we can check which of our online marketing processes have led to a so-called conversion, i.e. to the conclusion of a contract with us. The conversion measurement is used alone for the performance analysis of our marketing activities. Unless otherwise stated, we kindly ask you to consider that cookies used will be stored for a period of two years.werden.
Information on legal basis:
With the help of the Facebook pixel, Facebook is on the one hand able to determine the visitors of our online services as a target group for the presentation of ads (so-called "Facebook ads"). Accordingly, we use Facebook pixels to display Facebook ads placed by us only to Facebook users and within the services of partners cooperating with Facebook (so-called "audience network" www.facebook.com/audiencenetwork/ ) who have shown an interest in our online services or who have certain characteristics (e.g. interests in certain topics or products that are determined on the basis of the websites visited) that we transmit to Facebook (so-called "custom audiences"). With the help of Facebook pixels, we also want to ensure that our Facebook ads correspond to the potential interest of users and do not appear annoying. The Facebook pixel also enables us to track the effectiveness of Facebook ads for statistical and market research purposes by showing whether users were referred to our website after clicking on a Facebook ad (known as "conversion tracking").
- Processed data types: Usage data (e.g. websites visited, interest in content, access times), Meta/communication data (e.g. device information, IP addresses).
- Data subjects: Users (e.g. website visitors, users of online services), Prospective customers.
- Security measures: IP Masking (Pseudonymization of the IP address).
- Legal Basis: Consent (Article 6 (1) (a) GDPR), Legitimate Interests (Article 6 (1) (f) GDPR).
- Opt-Out: We refer to the privacy policies of the respective service providers and the possibilities for objection (so-called \"opt-out\"). If no explicit opt-out option has been specified, it is possible to deactivate cookies in the settings of your browser. However, this may restrict the functions of our online offer. We therefore recommend the following additional opt-out options, which are offered collectively for each area: a) Europe: https://www.youronlinechoices.eu. b) Canada: https://www.youradchoices.ca/choices. c) USA: https://www.aboutads.info/choices. d) Cross-regional: https://optout.aboutads.info.
Services and service providers being used::
Google Tag Manager:
Google Ads und Conversion tracking:
We use HubSpot for our online marketing activities, in particular for inbound marketing. This is an integrated software solution that we use to cover different aspects.
- Content management (blog)
- E-mail marketing (newsletter and automated mails, for example, to provide downloads)
- Social media publishing & reporting
- Reporting (for example, traffic sources, access)
- Contact management (for example, user segmentation & CRM)
- Landing pages and contact forms
The inbound marketing is concentrated on the creation of high-quality content for website visitors from www.adesso-insure.de. Personal and voluntarily provided specifications in the existing forms on the website are recorded in the HubSpot system and assigned to users. Any information you enter (e-mail address, telephone number, name and company name) will be temporarily saved for further processing. Further user analyses can be assigned to the individual visitor through the specifications provided here. Data resulting from this and other voluntary information will be used to generate the service and will be saved. If you download the newsletter or a document while visiting the website, this activity will also be made visible to us in HubSpot. A possible registration to receive a newsletter in the future occurs through a double opt-in procedure, which is handled through a form from HubSpot. Newsletter cancellation is correspondingly done through a double opt-out procedure, which in addition to the cancellation in the newsletter also requires a further confirmation in a subsequent cancellation confirmation.
HubSpot is a software company from the USA with a branch in Ireland: HubSpot , Ground Floor, Two Dockland Central, Guild Street, Dublin 1, Ireland, Telephone: +353 1 5187500.
HubSpot is certified under the conditions of the “EU - U.S. Privacy Shield Framework” and is subject to the TRUSTe’s Privacy Seal as well as the “U.S. - Swiss Safe Harbor” framework. This information as well as the content of our website will be saved on servers from our software partner HubSpot Ireland. We can use this to contact individuals who use our website and to determine which services from our company they have interest in. This represents an entitled interest in terms of art. 6 para. 1 lit. f GDPR. All information we collect is subject to this data protection regulation.
In accordance with art. 28 GDPR, we have completed an order processing agreement with HubSpot Ireland and completely implement the resulting provisions
Our website uses the analysis service rtbLab. The provider is EASYmedia GmbH, Löhner Straße 12d, 44652 Herne, Germany. This data can be used to create user profiles with pseudonyms. Cookies can be set for this purpose. Cookies are small text files that are saved in your internet browser’s buffer. The cookies allow your browser to be recognized again. Without separate consent, the data collected with the rtbLab technologies will not be used to personally identify users on our website and will not be saved with personal data by using a pseudonym. rtbLab cookies remain on your end device until you delete them. The rtbLab cookies are saved on the basis of art. 6 para. 1 lit. f GDPR. The website provider has an entitled interest in the anonymized analysis of user behavior to optimize both their web offers and their advertising. You can deny data from being collected and saved at any time with effect for the future. In order to deny data collection and saving for the future regarding your user data, you can get an opt-out cookie from rtbLab under the following link. This link ensures that no user data from your browser will be collected and saved by rtbLab in the future:http://login.rtbmarket.com/index/optout. This sets an opt-out cookie from rtbLab. Please do not delete this cookie as long as you would like your denial to be maintained.